The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Consumer Packaged Goods / Food / Candy / Snacks
Award
Agency
Client
Title
Category
Annual ID
KitKat Phone Break
Agency: VML Czechia / Prague + Mindshare / Prague + B612 Studio / Milan
Client: Nestlé / KitKat Category: Best of Out of Home
Wienie 500
Agency: Johannes Leonardo / New York + The Kitchen North America + Oztech
Client: Oscar Mayer Category: Experiential / Immersive / Events
THE SWEAT SIDE OF SPONSORSHIP
Agency: ISLA / Sao Paulo + ALETA / Buenos Aires + PepsiCo / COLOMBIA + ISLA / Buenos Aires
Client: PEPSICO Category: Creative Effectiveness
The Shakespeare Bic
Agency: VML / São Paulo
Client: BIC Brasil Category: AI Craft / Art & Visual Design
Potty-tunities
Agency: Grey / New York + Georgia Pacific / Atlanta, GA + OMD / New York + Burson / New York
Client: Angel Soft Category: Innovation / Use of Media in Direct Marketing
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Category: Physical Products
KitKat Phone Break
Agency: VML Czechia / Prague + Mindshare / Prague + B612 Studio / Milan
Client: Nestlé / KitKat Category: Billboards & Transit / Series
KitKat Phone Break
Agency: VML Czechia / Prague + Mindshare / Prague + B612 Studio / Milan
Client: Nestlé / KitKat Category: Magazine / Series
Fridge Label
Agency: LG2 / Quebec + Circonflex + Nova Film
Client: MAG mayonnaise Category: Products
The Official Thingertips of Cheetos
Agency: Goodby Silverstein & Partners
Client: Cheetos Category: Integrated / Omnichannel Campaign
FruitHead
Agency: General Mills / Minneapolis + Imagine Entertainment / Los Angeles + Lord Danger / Los Angeles + Modern Logic / Los Angeles
Client: General Mills Gushers Category: Long Form Video / Single
Bad Luck Reverser
Agency: NAME / Bogota + VML / New York
Client: Refisal / Brinsa Category: Product Packaging
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Category: B2B Communications
One Noodle
Agency: BLKJ Havas Pte Ltd / Singapore + Havas Moonfolks + Havas Global + BETC HAVAS
Client: Haraku Ramen Category: Innovation / New Ideas in Gaming
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Category: P.O.P. & In-Store / Single
The Hot Dog Connection
Agency: Lola USA + Smithfield Foods + Nathan’s Famous + Red Comma Media / Madison, WI
Client: Nathan's Famous Category: Brand Partnerships
The Official Thingertips of Cheetos
Agency: Goodby Silverstein & Partners
Client: Cheetos Category: Brand Partnerships
KitKat Phone Break
Agency: VML Czechia / Prague + Mindshare / Prague + B612 Studio / Milan
Client: Nestlé / KitKat Category: Craft / Use of Humor
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Category: Product Packaging
KitKat Phone Break
Agency: VML Czechia / Prague + Mindshare / Prague + B612 Studio / Milan
Client: Nestlé / KitKat Category: Craft / Use of Humor
VOICE OF FOOD
Agency: DENTSU INC. / Tokyo + kome inc. + TYO Inc. MONSTER
Client: Ajinomoto Co., Inc. Category: Radio & Audio for Good
Name This OREO
Agency: VML / New York
Client: Mondelez / OREO Category: Brand Partnerships / Creator / Brand Collaboration
The Shakespeare Bic
Agency: VML / São Paulo
Client: BIC Brasil Category: Promotional / Booklets, Books & Brochures
One Noodle
Agency: BLKJ Havas Pte Ltd / Singapore + Havas Moonfolks + Havas Global + BETC HAVAS
Client: Haraku Ramen Category: Promotional / Physical Items
The Hot Dog Connection
Agency: Lola USA + Smithfield Foods + Nathan’s Famous + Red Comma Media / Madison, WI
Client: Nathan's Famous Category: Posters / Series
Wienie 500
Agency: Johannes Leonardo / New York + The Kitchen North America + Oztech
Client: Oscar Mayer Category: Creative Effectiveness
Original Forever
Agency: Johannes Leonardo / New York + adidas UK + Meets Small World + ProdCo
Client: adidas Originals Category: Film & Video
You can't have fries without Heinz
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Category: Print & Out of Home
Tiny Float
Agency: Mischief @ No Fixed Address / Brooklyn + Goldfish + Spark Foundry + Zeno Group
Client: Goldfish Category: Public Relations
You can't have fries without Heinz
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Category: Integrated / Omnichannel Campaign
You can't have fries without Heinz
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Category: Integrated / Omnichannel Campaign
You can't have fries without Heinz
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Category: Customer Experience / CX
The Official Thingertips of Cheetos
Agency: Goodby Silverstein & Partners
Client: Cheetos Category: Brand Partnerships / Multi-Brand
Telethon for Hawkins
Agency: Goodby Silverstein & Partners
Client: Doritos Category: Brand Partnerships / Celebrity / Brand Collaboration
Deliver the Rainbow
Agency: TBWA\Chiat\Day / Chicago
Client: Skittles Category: Experiential / In-Person Events
One Noodle
Agency: BLKJ Havas Pte Ltd / Singapore + Havas Moonfolks + Havas Global + BETC HAVAS
Client: Haraku Ramen Category: Physical Products
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Category: Innovation / New Ideas in Experiential & Immersive
Deliver the Rainbow
Agency: TBWA\Chiat\Day / Chicago
Client: Skittles Category: Innovation / Use of Media in Experiential & Immersive
Award:
2026 Out of Home Best of Discipline Pencil
Agency:
VML Czechia / Prague + Mindshare / Prague + B612 Studio / Milan
Client:
Nestlé / KitKat
Title:
KitKat Phone Break
Category:
Best of Out of Home
Annual ID:
OS26_OH000G
Award:
2026 Radio & Audio-First Best of Discipline Pencil
Agency:
VML / New York
Client:
Mondelez / OREO
Title:
Name This OREO
Category:
Best of Radio & Audio-First
Annual ID:
OS26_RA000G
Award:
2026 The Indies Gold Pencil
Agency:
Johannes Leonardo / New York + The Kitchen North America + Oztech
Client:
Oscar Mayer
Title:
Wienie 500
Category:
Experiential / Immersive / Events
Annual ID:
OS26_ID002G
Award:
2026 The Indies Gold Pencil
Agency:
ISLA / Sao Paulo + ALETA / Buenos Aires + PepsiCo / COLOMBIA + ISLA / Buenos Aires
Client:
PEPSICO
Title:
THE SWEAT SIDE OF SPONSORSHIP
Category:
Creative Effectiveness
Annual ID:
OS26_ID003G
Award:
2026 Creative Use of AI Gold Pencil
Agency:
VML / São Paulo
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
AI Craft / Art & Visual Design
Annual ID:
OS26_AI001G
Award:
2026 Direct Marketing Gold Pencil
Agency:
Grey / New York + Georgia Pacific / Atlanta, GA + OMD / New York + Burson / New York
Client:
Angel Soft
Title:
Potty-tunities
Category:
Innovation / Use of Media in Direct Marketing
Annual ID:
OS26_DM007G
Award:
2026 Experiential & Immersive Gold Pencil
Agency:
Rethink / Toronto + Kraft Heinz
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
Physical Products
Annual ID:
OS26_EX001G
Award:
2026 Experiential & Immersive Gold Pencil
Agency:
TBWA\Chiat\Day / Chicago
Client:
Skittles
Title:
Deliver the Rainbow
Category:
Commerce
Annual ID:
OS26_EX002G
Award:
2026 Out of Home Gold Pencil
Agency:
VML Czechia / Prague + Mindshare / Prague + B612 Studio / Milan
Client:
Nestlé / KitKat
Title:
KitKat Phone Break
Category:
Billboards & Transit / Series
Annual ID:
OS26_OH003G
Award:
2026 Print & Promotional Gold Pencil
Agency:
VML Czechia / Prague + Mindshare / Prague + B612 Studio / Milan
Client:
Nestlé / KitKat
Title:
KitKat Phone Break
Category:
Magazine / Series
Annual ID:
OS26_PT002G
Award:
2026 Radio & Audio-First Gold Pencil
Agency:
VML / New York
Client:
Mondelez / OREO
Title:
Name This OREO
Category:
Experiential Radio & Audio
Annual ID:
OS26_RA002G
Award:
2026 Design in Advertising Silver Pencil
Agency:
VML / São Paulo
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
Craft / Typography
Annual ID:
OS26_DA009S
Award:
2026 The Indies Silver Pencil
Agency:
LG2 / Quebec + Circonflex + Nova Film
Client:
MAG mayonnaise
Title:
Fridge Label
Category:
Products
Annual ID:
OS26_ID017S
Award:
2026 The Indies Silver Pencil
Agency:
No Fixed Address
Client:
Maple Leaf Foods
Title:
Look for the Leaf
Category:
Public Relations
Annual ID:
OS26_ID022S
Award:
2026 Integrated / Omnichannel Silver Pencil
Agency:
Goodby Silverstein & Partners
Client:
Cheetos
Title:
The Official Thingertips of Cheetos
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS26_IG005S
Award:
2026 Branded Entertainment Silver Pencil
Agency:
General Mills / Minneapolis + Imagine Entertainment / Los Angeles + Lord Danger / Los Angeles + Modern Logic / Los Angeles
Client:
General Mills Gushers
Title:
FruitHead
Category:
Long Form Video / Single
Annual ID:
OS26_BE009S
Award:
2026 Creative Use of AI Silver Pencil
Agency:
VML / São Paulo
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
Creative Use of Data
Annual ID:
OS26_AI003S
Award:
2026 Direct Marketing Silver Pencil
Agency:
NAME / Bogota + VML / New York
Client:
Refisal / Brinsa
Title:
Bad Luck Reverser
Category:
Product Packaging
Annual ID:
OS26_DM008S
Award:
2026 Direct Marketing Silver Pencil
Agency:
Rethink / Toronto + Kraft Heinz
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
B2B Communications
Annual ID:
OS26_DM013S
Award:
2026 Gaming Silver Pencil
Agency:
BLKJ Havas Pte Ltd / Singapore + Havas Moonfolks + Havas Global + BETC HAVAS
Client:
Haraku Ramen
Title:
One Noodle
Category:
Innovation / New Ideas in Gaming
Annual ID:
OS26_GA004S
Award:
2026 Out of Home Silver Pencil
Agency:
Rethink / Toronto + Kraft Heinz
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
P.O.P. & In-Store / Single
Annual ID:
OS26_OH007S
Award:
2026 Out of Home Silver Pencil
Agency:
Lola USA + Smithfield Foods + Nathan’s Famous + Red Comma Media / Madison, WI
Client:
Nathan's Famous
Title:
The Hot Dog Connection
Category:
Brand Partnerships
Annual ID:
OS26_OH009S
Award:
2026 Out of Home Silver Pencil
Agency:
Goodby Silverstein & Partners
Client:
Cheetos
Title:
The Official Thingertips of Cheetos
Category:
Brand Partnerships
Annual ID:
OS26_OH010S
Award:
2026 Out of Home Silver Pencil
Agency:
VML Czechia / Prague + Mindshare / Prague + B612 Studio / Milan
Client:
Nestlé / KitKat
Title:
KitKat Phone Break
Category:
Craft / Use of Humor
Annual ID:
OS26_OH011S
Award:
2026 Print & Promotional Silver Pencil
Agency:
Rethink / Toronto + Kraft Heinz
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
Product Packaging
Annual ID:
OS26_PT005S
Award:
2026 Print & Promotional Silver Pencil
Agency:
VML Czechia / Prague + Mindshare / Prague + B612 Studio / Milan
Client:
Nestlé / KitKat
Title:
KitKat Phone Break
Category:
Craft / Use of Humor
Annual ID:
OS26_PT006S
Award:
2026 Print & Promotional Silver Pencil
Agency:
VML / São Paulo
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
Craft / Art Direction
Annual ID:
OS26_PT007S
Award:
2026 Radio & Audio-First Silver Pencil
Agency:
DENTSU INC. / Tokyo + kome inc. + TYO Inc. MONSTER
Client:
Ajinomoto Co., Inc.
Title:
VOICE OF FOOD
Category:
Radio & Audio for Good
Annual ID:
OS26_RA003S
Award:
2026 Radio & Audio-First Silver Pencil
Agency:
VML / New York
Client:
Mondelez / OREO
Title:
Name This OREO
Category:
Brand Partnerships / Creator / Brand Collaboration
Annual ID:
OS26_RA004S
Award:
2026 Design in Advertising Bronze Pencil
Agency:
VML / São Paulo
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
Promotional / Booklets, Books & Brochures
Annual ID:
OS26_DA010B
Award:
2026 Design in Advertising Bronze Pencil
Agency:
BLKJ Havas Pte Ltd / Singapore + Havas Moonfolks + Havas Global + BETC HAVAS
Client:
Haraku Ramen
Title:
One Noodle
Category:
Promotional / Physical Items
Annual ID:
OS26_DA011B
Award:
2026 Design & Branding Bronze Pencil
Agency:
Lola USA + Smithfield Foods + Nathan’s Famous + Red Comma Media / Madison, WI
Client:
Nathan's Famous
Title:
The Hot Dog Connection
Category:
Posters / Series
Annual ID:
OS26_DE026B
Award:
2026 The Indies Bronze Pencil
Agency:
Johannes Leonardo / New York + The Kitchen North America + Oztech
Client:
Oscar Mayer
Title:
Wienie 500
Category:
Creative Effectiveness
Annual ID:
OS26_ID032B
Award:
2026 The Indies Bronze Pencil
Agency:
Johannes Leonardo / New York + adidas UK + Meets Small World + ProdCo
Client:
adidas Originals
Title:
Original Forever
Category:
Film & Video
Annual ID:
OS26_ID039B
Award:
2026 The Indies Bronze Pencil
Agency:
Rethink / Toronto + Kraft Heinz
Client:
Kraft Heinz
Title:
You can't have fries without Heinz
Category:
Print & Out of Home
Annual ID:
OS26_ID044B
Award:
2026 The Indies Bronze Pencil
Agency:
Mischief @ No Fixed Address / Brooklyn + Goldfish + Spark Foundry + Zeno Group
Client:
Goldfish
Title:
Tiny Float
Category:
Public Relations
Annual ID:
OS26_ID046B
Award:
2026 The Indies Bronze Pencil
Agency:
Rethink / Toronto + Kraft Heinz
Client:
Kraft Heinz
Title:
You can't have fries without Heinz
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS26_ID049B
Award:
2026 Integrated / Omnichannel Bronze Pencil
Agency:
Rethink / Toronto + Kraft Heinz
Client:
Kraft Heinz
Title:
You can't have fries without Heinz
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS26_IG016B
Award:
2026 Integrated / Omnichannel Bronze Pencil
Agency:
Rethink / Toronto + Kraft Heinz
Client:
Kraft Heinz
Title:
You can't have fries without Heinz
Category:
Customer Experience / CX
Annual ID:
OS26_IG019B
Award:
2026 Integrated / Omnichannel Bronze Pencil
Agency:
Goodby Silverstein & Partners
Client:
Cheetos
Title:
The Official Thingertips of Cheetos
Category:
Brand Partnerships / Multi-Brand
Annual ID:
OS26_IG020B
Award:
2026 Integrated / Omnichannel Bronze Pencil
Agency:
Goodby Silverstein & Partners
Client:
Doritos
Title:
Telethon for Hawkins
Category:
Brand Partnerships / Celebrity / Brand Collaboration
Annual ID:
OS26_IG022B
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
TBWA\Chiat\Day / Chicago
Client:
Skittles
Title:
Deliver the Rainbow
Category:
Commerce
Annual ID:
OS26_BE023B
Award:
2026 Creative Use of AI Bronze Pencil
Agency:
VML / São Paulo
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
Innovation in AI
Annual ID:
OS26_AI010B
Award:
2026 Creative Use of Technology Bronze Pencil
Agency:
VML / New York
Client:
Mondelez / OREO
Title:
Name This OREO
Category:
Commerce
Annual ID:
OS26_CT010B
Award:
2026 Creative Use of Data Bronze Pencil
Agency:
VML / São Paulo
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
Use of Technology
Annual ID:
OS26_CU011B
Award:
2026 Direct Marketing Bronze Pencil
Agency:
TBWA\Chiat\Day / Chicago
Client:
Skittles
Title:
Deliver the Rainbow
Category:
Experiential / In-Person Events
Annual ID:
OS26_DM018B
Award:
2026 Direct Marketing Bronze Pencil
Agency:
TBWA\Chiat\Day / Chicago
Client:
Skittles
Title:
Deliver the Rainbow
Category:
Commerce
Annual ID:
OS26_DM024B
Award:
2026 Experiential & Immersive Bronze Pencil
Agency:
BLKJ Havas Pte Ltd / Singapore + Havas Moonfolks + Havas Global + BETC HAVAS
Client:
Haraku Ramen
Title:
One Noodle
Category:
Physical Products
Annual ID:
OS26_EX017B
Award:
2026 Experiential & Immersive Bronze Pencil
Agency:
Rethink / Toronto + Kraft Heinz
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
Innovation / New Ideas in Experiential & Immersive
Annual ID:
OS26_EX022B
Award:
2026 Experiential & Immersive Bronze Pencil
Agency:
TBWA\Chiat\Day / Chicago
Client:
Skittles
Title:
Deliver the Rainbow
Category:
Innovation / Use of Media in Experiential & Immersive
Annual ID:
OS26_EX023B
